Track runs in three phases — across 4–12 weeks.

You can complete the Build phase on its own (4 weeks), or run the full 8-week Build + Launch journey for deeper proof.
Drive extends traction on a rolling basis.

Phase 1 — Build (4 weeks)
You get everything needed to enter the market with confidence: a defined value proposition, clear audience, sharpened story, light brand, focused messaging, a validation-ready landing page and your first campaign concepts. Most teams start seeing early reactions and directional feedback within the first two weeks.

Phase 2 — Launch (4 weeks)
We put your campaigns into the world and test variations quickly. Each week brings new performance data, creative adjustments and a clearer sense of what people respond to. Most clients start seeing meaningful behaviour and early indicators of demand in weeks two to three of Launch.

Phase 3 — Drive (4 weeks, rolling)
We continue campaigns, scale what works and cut what doesn’t. You get constant optimisation, new variations, tighter funnels, falling CPAs and a more reliable early pipeline. Over the 4 weeks, momentum compounds and results strengthen month by month.

In short: you get clarity, evidence and direction — fast — with the option to keep scaling once the signal is strong.

Track is built for any team that needs real evidence before committing serious time or spend — whether you’re an early-stage founder with an unrefined idea, a funded scale-up launching into a new market, or a global corporate testing a new venture. You don’t need a polished product or a fully formed strategy; you just need a problem worth solving and the ability to invest in finding out whether the world actually wants what you’re building. We’ve worked with innovation teams, accelerators, government programmes and high-growth businesses across every sector, and the principle is always the same: if you want clarity, fast signals and a proof-driven path forward, you’re the right fit for Track — funded or not.

AI can generate output, but it can’t tell you what actually matters — what customers respond to, what converts, what investors look for or where the real demand sits. Track combines the speed and efficiency of AI with our 15 years of building, validating and scaling ventures across accelerators, corporates, governments and high-growth teams. Track gives you creative judgement, market intuition and pattern-recognition that AI can’t replicate — and a dedicated growth partner who stays with you beyond the build phase. In short: AI gives you output; Track gives you direction, outcomes and long-term support that moves the needle.

Yes — Track is the starting point, not the end of the relationship. Your growth partner stays with you after the programme, checking in, helping you interpret signals and advising on next steps as things evolve. And if you want deeper support, we can stay hands-on with anything you need — campaigns, brand development, websites, product design, partnerships or investor preparation. We’ve spent 15 years partnering with and investing in ventures across accelerators, corporates and government programmes, and the companies we stay close to consistently outperform. Track gives you the launch platform; the long-term partnership helps you turn early proof into real traction.